:root{--navy:#14233d;--navy-900:#0e1a2e;--navy-700:#243a5e;--navy-500:#3a5680;--orange:#f09000;--orange-600:#d97f00;--orange-100:#fdefd6;--bg:#f4f6f9;--surface:#fff;--surface-2:#fafbfc;--border:#e6eaf0;--border-strong:#d6dce6;--ink:#16233b;--ink-2:#51607a;--ink-3:#8a96ac;--pos:#1f9d6b;--pos-bg:#e5f5ee;--neg:#d5483f;--neg-bg:#fbeae8;--c-navy:#14233d;--c-blue:#2e5b8c;--c-sky:#5ba3c9;--c-orange:#f09000;--c-teal:#3fa890;--c-violet:#8e84c0;--c-gray:#c2c9d4;--r-sm:8px;--r-md:12px;--r-lg:16px;--r-pill:999px;--shadow-sm:0 1px 2px #14233d0f, 0 1px 1px #14233d0a;--shadow-md:0 2px 4px #14233d0f, 0 6px 16px #14233d0f;--shadow-pop:0 8px 28px #14233d29;--font-ui-stack:var(--font-ui), system-ui, sans-serif;--font-num-stack:var(--font-num), var(--font-ui), system-ui, sans-serif;--gap:18px;--m-gap:12px;--m-pad:14px;--m-nav-h:62px;--m-row-h:56px;--m-chart-day:22px}.bd{background:var(--bg);min-height:100vh;color:var(--ink);font-family:var(--font-ui-stack);-webkit-font-smoothing:antialiased;text-rendering:optimizelegibility;flex-direction:column;display:flex}.bd *{box-sizing:border-box}.bd .num,.bd .kpi-value,.bd table td,.bd table th,.bd .tnum{font-variant-numeric:tabular-nums;font-feature-settings:"tnum" 1}.bd h1,.bd h2,.bd h3,.bd h4{letter-spacing:-.01em;margin:0;font-weight:700}.bd .appbar{z-index:40;-webkit-backdrop-filter:saturate(1.4)blur(10px);backdrop-filter:saturate(1.4)blur(10px);border-bottom:1px solid var(--border);background:#ffffffdb;position:sticky;top:0}.bd .appbar-inner{align-items:center;gap:28px;max-width:1320px;height:64px;margin:0 auto;padding:0 28px;display:flex}.bd .brand{flex-shrink:0;align-items:center;gap:14px;display:flex}.bd .brand img{width:auto;height:30px;display:block}.bd .brand-divider{background:var(--border-strong);width:1px;height:26px}.bd .brand-sub{color:var(--ink-3);letter-spacing:.04em;text-transform:uppercase;font-size:12px;font-weight:600}.bd .tabs{gap:4px;margin-left:6px;display:flex}.bd .tab-btn{appearance:none;cursor:pointer;font-family:var(--font-ui-stack);color:var(--ink-2);border-radius:var(--r-pill);white-space:nowrap;background:0 0;border:0;align-items:center;gap:8px;padding:8px 16px;font-size:14.5px;font-weight:600;transition:color .15s,background .15s;display:flex;position:relative}.bd .tab-btn:hover{color:var(--ink);background:var(--surface-2)}.bd .tab-btn.is-active{color:var(--navy);background:#edf1f7}.bd .tab-btn .tab-dot{background:var(--orange);border-radius:99px;width:6px;height:6px}.bd .appbar-spacer{flex:1}.bd .appbar-tools{align-items:center;gap:16px;display:flex}.bd .export-btn{white-space:nowrap;font-family:var(--font-ui-stack);color:#fff;background:var(--navy);cursor:pointer;border-radius:var(--r-pill);box-shadow:var(--shadow-sm);border:0;flex-shrink:0;align-items:center;gap:7px;padding:8px 14px;font-size:13.5px;font-weight:600;transition:background .15s;display:inline-flex}.bd .export-btn:hover{background:var(--navy-900)}.bd .bottom-nav{display:none}.bd .period{align-items:center;gap:10px;display:flex}.bd .period-label{color:var(--ink-3);font-size:12px;font-weight:600}.bd .segment{border-radius:var(--r-pill);background:#edf1f7;padding:3px;display:inline-flex}.bd .segment button{appearance:none;cursor:pointer;font-family:var(--font-num-stack);color:var(--ink-2);border-radius:var(--r-pill);background:0 0;border:0;padding:6px 14px;font-size:13px;font-weight:600;transition:all .15s}.bd .segment button.is-active{background:var(--surface);color:var(--navy);box-shadow:var(--shadow-sm)}.bd .page{width:100%;max-width:1320px;margin:0 auto;padding:26px 28px 64px}.bd .tab-body{gap:var(--gap);flex-direction:column;min-width:0;display:flex}.bd .tab-body>*,.bd .grid-2>*,.bd .grid-2-3>*,.bd .donut-row>*,.bd .table-scroll{min-width:0}.bd .page-head{justify-content:space-between;align-items:flex-end;gap:16px;margin-bottom:4px;display:flex}.bd .page-head-left{flex-direction:column;gap:3px;display:flex}.bd .page-title{letter-spacing:-.02em;font-size:22px;font-weight:800}.bd .page-note{color:var(--ink-3);font-size:13px}.bd .page-head-filters{flex-wrap:wrap;justify-content:flex-end;align-items:center;gap:14px;display:flex}.bd .fselect{align-items:center;gap:9px;display:flex}.bd .fselect-label{color:var(--ink-3);font-size:12px;font-weight:600}.bd .fselect-box{align-items:center;display:inline-flex;position:relative}.bd .fselect-box select{appearance:none;font-family:var(--font-ui-stack);color:var(--navy);background:var(--surface);border:1px solid var(--border-strong);border-radius:var(--r-pill);cursor:pointer;box-shadow:var(--shadow-sm);padding:8px 34px 8px 14px;font-size:13.5px;font-weight:600;transition:border-color .12s}.bd .fselect-box select:hover{border-color:var(--ink-3)}.bd .fselect-box select:focus{border-color:var(--orange);box-shadow:0 0 0 3px var(--orange-100);outline:none}.bd .fselect-box svg{color:var(--ink-3);pointer-events:none;position:absolute;right:12px}.bd .card{background:var(--surface);border:1px solid var(--border);border-radius:var(--r-lg);box-shadow:var(--shadow-sm);padding:20px}.bd .card-head{margin-bottom:14px}.bd .card-head--split{justify-content:space-between;align-items:flex-start;gap:16px;display:flex}.bd .card-title{color:var(--ink);font-size:15.5px;font-weight:700}.bd .card-sub{color:var(--ink-3);margin:3px 0 0;font-size:12.5px}.bd .kpi-grid{gap:var(--gap);grid-template-columns:repeat(4,1fr);display:grid}.bd .kpi{flex-direction:column;gap:12px;min-height:150px;display:flex}.bd .kpi-label{color:var(--ink-2);font-size:12.5px;font-weight:600}.bd .kpi-body{flex-direction:column;flex:1;gap:8px;display:flex}.bd .kpi-value{font-family:var(--font-num-stack);color:var(--navy);letter-spacing:-.02em;font-size:34px;font-weight:600;line-height:1}.bd .kpi-unit{color:var(--ink-3);margin-left:2px;font-size:20px}.bd .kpi-delta{align-items:center;gap:8px;font-size:12px;display:flex}.bd .kpi-vs{color:var(--ink-3)}.bd .kpi-spark{margin:0 -4px -4px}.bd .kpi-spark .sparkline{width:100%;height:40px}.bd .delta{font-family:var(--font-num-stack);border-radius:var(--r-pill);white-space:nowrap;align-items:center;gap:3px;padding:2px 7px;font-size:12px;font-weight:600;display:inline-flex}.bd .delta--pos{color:var(--pos);background:var(--pos-bg)}.bd .delta--neg{color:var(--neg);background:var(--neg-bg)}.bd .delta--flat{color:var(--ink-2);background:var(--surface-2)}.bd .prog{flex-direction:column;gap:6px;margin-top:2px;display:flex}.bd .prog-track{background:#edf1f7;border-radius:99px;height:8px;overflow:hidden}.bd .prog-fill{background:linear-gradient(90deg, var(--orange), var(--orange-600));border-radius:99px;height:100%}.bd .prog-meta{color:var(--ink-2);font-size:12px;font-family:var(--font-num-stack);justify-content:space-between;display:flex}.bd .prog-pct{color:var(--orange-600);font-weight:600}.bd .grid-2-3{gap:var(--gap);grid-template-columns:1.9fr 1fr;align-items:stretch;display:grid}.bd .grid-2{gap:var(--gap);grid-template-columns:1fr 1fr;display:grid}.bd .donut-row{gap:var(--gap);grid-template-columns:repeat(3,1fr);display:grid}.bd .dual-callouts{gap:22px;display:flex}.bd .dc-item{text-align:right;flex-direction:column;align-items:flex-end;display:flex}.bd .dc-num{font-family:var(--font-num-stack);color:var(--navy);font-size:24px;font-weight:600;line-height:1.1}.bd .dc-num.dc-accent{color:var(--orange-600)}.bd .dc-lbl{color:var(--ink-3);font-size:11.5px;font-weight:600}.bd .legend-row{flex-wrap:wrap;gap:16px;margin-bottom:6px;display:flex}.bd .lg-item{color:var(--ink-2);white-space:nowrap;align-items:center;gap:7px;font-size:12.5px;font-weight:500;display:inline-flex}.bd .lg-dot{border-radius:3px;width:10px;height:10px;display:inline-block}.bd .lg-line{border-radius:99px;width:16px;height:3px;display:inline-block}.bd .axis-lbl{fill:var(--ink-3);font-size:10.5px;font-family:var(--font-ui-stack)}.bd .bar-val{font-size:10px;font-weight:700;font-family:var(--font-num-stack)}.bd .barchart,.bd .bigspark,.bd .linechart{position:relative}.bd .chart-tip{background:var(--navy-900);color:#fff;box-shadow:var(--shadow-pop);pointer-events:none;white-space:nowrap;z-index:5;border-radius:8px;padding:8px 11px;font-size:12px;position:absolute;transform:translate(-50%,-100%)}.bd .chart-tip strong{font-family:var(--font-num-stack);margin-left:6px}.bd .tip-sub{opacity:.65;margin-top:1px;font-size:11px;display:block}.bd .chart-tip--bar{flex-direction:column;gap:4px;display:flex;top:12px}.bd .tip-date{margin-bottom:2px;font-weight:700}.bd .tip-row{align-items:center;gap:7px;display:flex}.bd .tip-row strong{margin-left:auto}.bd .tip-row--tot{border-top:1px solid #ffffff2e;margin-top:2px;padding-top:5px;font-weight:600}.bd .tip-dot{border-radius:2px;width:8px;height:8px}.bd .funnel-card{flex-direction:column;display:flex}.bd .funnel{flex-direction:column;flex:1;justify-content:center;gap:6px;width:100%;max-width:480px;margin:0 auto;display:flex}.bd .funnel-row{border-radius:var(--r-md);grid-template-columns:1fr auto;grid-template-areas:"bar info""sub sub";gap:4px 14px;padding:10px;transition:background .12s;display:grid}.bd .funnel-row.is-hi{background:var(--surface-2)}.bd .funnel-bar-col{grid-area:bar;align-items:center;gap:9px;display:flex}.bd .funnel-bar{border-radius:6px;min-width:8px;height:30px}.bd .funnel-bar-pct{font-family:var(--font-num-stack);color:var(--ink-2);white-space:nowrap;font-size:12px;font-weight:600}.bd .funnel-info{flex-direction:column;grid-area:info;justify-content:center;align-items:flex-end;display:flex}.bd .funnel-name{color:var(--ink);white-space:nowrap;font-size:12.5px;font-weight:700}.bd .funnel-val{font-family:var(--font-num-stack);color:var(--navy);font-size:20px;font-weight:600;line-height:1}.bd .funnel-sub{grid-area:sub}.bd .funnel-tag{color:var(--ink-3);gap:12px;font-size:11.5px;font-weight:600;display:inline-flex}.bd .conv-good{color:var(--pos)}.bd .conv-drop{color:var(--neg)}.bd .donut-card{background:var(--surface);border:1px solid var(--border);border-radius:var(--r-lg);box-shadow:var(--shadow-sm);padding:20px}.bd .donut-title{margin-bottom:8px;font-size:14px;font-weight:700}.bd .donut-body{align-items:center;gap:14px;display:flex}.bd .donut-ring{flex-shrink:0}.bd .donut-center-top{font-family:var(--font-num-stack);fill:var(--navy);font-size:17px;font-weight:600}.bd .donut-center-sub{fill:var(--ink-3);text-transform:uppercase;letter-spacing:.04em;font-size:9px}.bd .donut-legend{flex-direction:column;flex:1;gap:5px;margin:0;padding:0;list-style:none;display:flex}.bd .donut-legend li{color:var(--ink-2);border-radius:6px;align-items:center;gap:8px;padding:2px 4px;font-size:12px;transition:background .12s;display:flex}.bd .donut-legend li.is-hi{background:var(--surface-2)}.bd .lg-name{white-space:nowrap;text-overflow:ellipsis;flex:1;overflow:hidden}.bd .lg-val{color:var(--ink);text-align:right;min-width:42px;font-weight:600}.bd .lg-conv{color:var(--orange);text-align:right;white-space:nowrap;min-width:58px;font-weight:600}.bd .lg-conv-rate{color:var(--ink-3);font-size:11px;font-weight:500}.bd .donut-legend-head{text-transform:uppercase;letter-spacing:.04em;color:var(--ink-3);font-size:10.5px;font-weight:700}.bd .donut-legend-head .lg-val,.bd .donut-legend-head .lg-conv{color:var(--ink-3);font-weight:700}.bd .td-pct{color:var(--ink-3);font-size:12px}.bd .table-card{padding-bottom:8px}.bd .table-scroll{-webkit-overflow-scrolling:touch;max-height:360px;margin:0 -20px;padding:0 20px;overflow:auto}.bd table{border-collapse:collapse;width:100%}.bd .card svg{max-width:100%}.bd thead th{z-index:2;background:var(--surface);text-align:left;color:var(--ink-3);text-transform:uppercase;letter-spacing:.04em;border-bottom:1px solid var(--border-strong);padding:8px 10px;font-size:11px;font-weight:700;position:sticky;top:0}.bd tbody td{border-bottom:1px solid var(--border);color:var(--ink);padding:8px 10px;font-size:13px}.bd tbody tr:last-child td{border-bottom:0}.bd tbody tr:hover td{background:var(--surface-2)}.bd .th-rank,.bd .td-rank{width:30px;color:var(--ink-3);font-family:var(--font-num-stack);font-size:12px}.bd .th-num,.bd .td-num{text-align:right;font-weight:600}.bd .td-conv{color:var(--orange-600)}.bd .th-conv{color:var(--ink-3)}.bd .td-name{white-space:nowrap;text-overflow:ellipsis;max-width:220px;font-weight:500;overflow:hidden}.bd tfoot .totals-row td{background:var(--surface-2);border-top:2px solid var(--border-strong);color:var(--ink);padding:10px;font-size:13px;font-weight:700;position:sticky;bottom:0}.bd tfoot .totals-row td.td-conv{color:var(--orange-600)}.bd .type-badge{border-radius:var(--r-pill);white-space:nowrap;padding:3px 9px;font-size:11px;font-weight:700}.bd .tb-brand{color:var(--pos);background:var(--pos-bg)}.bd .tb-non{color:var(--c-blue);background:#e7eff7}.bd .bd-empty{text-align:center;color:var(--ink-3);flex-direction:column;justify-content:center;align-items:center;gap:8px;padding:34px 20px;font-size:13.5px;display:flex}.bd .bd-empty--card{border:1px dashed var(--border-strong);border-radius:var(--r-md)}.bd .soon-tag{color:var(--orange-600);background:var(--orange-100);text-transform:uppercase;letter-spacing:.04em;border-radius:99px;padding:4px 10px;font-size:11px;font-weight:700}.bd .topkw{flex-direction:column;display:flex}.bd .topkw-row{border-top:1px solid var(--border);align-items:center;gap:12px;padding:9px 2px;display:flex}.bd .topkw-row:first-child{border-top:0}.bd .topkw-rank{width:20px;font-family:var(--font-num-stack);color:var(--ink-3);text-align:center;flex-shrink:0;font-size:12px;font-weight:600}.bd .topkw-term{color:var(--ink);white-space:nowrap;text-overflow:ellipsis;flex:1;font-size:13.5px;font-weight:600;overflow:hidden}.bd .topkw-clickcol{flex-direction:column;flex-shrink:0;align-items:flex-end;gap:4px;width:96px;display:flex}.bd .topkw-clicks{font-family:var(--font-num-stack);color:var(--navy);font-size:13.5px;font-weight:700}.bd .topkw-bar{background:#edf1f7;border-radius:99px;width:100%;height:5px;overflow:hidden}.bd .topkw-bar>span{background:linear-gradient(90deg, var(--c-blue), var(--c-sky));border-radius:99px;height:100%;display:block}.bd .poschip{text-align:center;min-width:38px;font-family:var(--font-num-stack);border-radius:var(--r-pill);padding:2px 8px;font-size:12.5px;font-weight:600;display:inline-block}.bd .poschip--top3{color:var(--pos);background:var(--pos-bg)}.bd .poschip--top10{color:var(--c-blue);background:#e7eff7}.bd .poschip--rest{color:var(--ink-2);background:var(--surface-2)}.bd .sum-hero{background:linear-gradient(120deg, var(--navy) 0%, var(--navy-700) 100%);color:#fff;border:0;align-items:center;gap:28px;display:flex}.bd .sum-hero-main{flex:1}.bd .sum-eyebrow{letter-spacing:.05em;text-transform:uppercase;color:var(--orange);font-size:12px;font-weight:700}.bd .sum-headline{letter-spacing:-.01em;color:#fff;text-wrap:balance;margin:8px 0 12px;font-size:26px;font-weight:700;line-height:1.25}.bd .sum-headline strong{color:var(--orange);font-weight:800}.bd .sum-lede{color:#ffffffd1;max-width:60ch;margin:0;font-size:14.5px;line-height:1.6}.bd .inl-pos{color:#6fe0a8;font-weight:700}.bd 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9px;font-size:11px;font-weight:700}.bd .ch--web{color:var(--c-blue);background:#e7eff7}.bd .ch--seo{color:var(--c-teal);background:#ddf1ec}.bd .ch--ads{color:var(--orange-600);background:var(--orange-100)}.bd .ch--ai{color:var(--c-violet);background:#ece9fb}.bd .hl-card{flex-direction:column;display:flex}.bd .hl-list{flex-direction:column;gap:12px;margin:0;padding:0;list-style:none;display:flex}.bd .hl-item{color:var(--ink-2);align-items:flex-start;gap:11px;font-size:13.5px;line-height:1.5;display:flex}.bd .hl-item strong{color:var(--ink);font-weight:700}.bd .hl-ic{border-radius:7px;flex-shrink:0;justify-content:center;align-items:center;width:22px;height:22px;font-size:11px;font-weight:700;display:flex}.bd .hl-good .hl-ic{color:var(--pos);background:var(--pos-bg)}.bd .hl-warn .hl-ic{color:var(--neg);background:var(--neg-bg)}.bd .reco-count{color:var(--ink-3);background:var(--surface-2);border-radius:var(--r-pill);white-space:nowrap;padding:5px 11px;font-size:12px;font-weight:700}.bd .reco-list{flex-direction:column;display:flex}.bd .reco{border-top:1px solid var(--border);gap:16px;padding:18px 4px;display:flex}.bd .reco:first-child{border-top:0;padding-top:4px}.bd .reco-num{background:var(--navy);color:#fff;width:30px;height:30px;font-family:var(--font-num-stack);border-radius:50%;flex-shrink:0;justify-content:center;align-items:center;font-size:14px;font-weight:700;display:flex}.bd .reco-body{flex:1}.bd .reco-top{flex-wrap:wrap;align-items:center;gap:9px;margin-bottom:7px;display:flex}.bd .reco-title{color:var(--ink);flex-basis:100%;margin-top:2px;font-size:15px;font-weight:700}.bd .reco-desc{color:var(--ink-2);white-space:pre-wrap;max-width:80ch;margin:0;font-size:13.5px;line-height:1.6}.bd .ads-kpi-grid{gap:var(--gap);grid-template-columns:repeat(3,1fr);display:grid}.bd .seo-kpi-grid{gap:var(--gap);grid-template-columns:repeat(4,1fr);display:grid}.bd .kpi-sm{flex-direction:column;gap:7px;min-height:132px;display:flex}.bd .kpi-sm 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